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I don't expect Sega to spend a lot on advertising since they already did that once with the console release. Someone asked why they don't give away some TF2 items like they did for Spiral Knights, but it's probably not something they will do after it's already released.
The video on the store page almost makes it seem like a DLC, so maybe they could do a better job promoting it with a different video. I don't know if that costs money though, no idea how Steam works.
There is no Mario Kart on the PC, so that shouldn't be an issue here. For the consoles though, maybe.
Well, Mario Kart is a household name. Sonic and All Stars Racing isn't. There's the marketing factor and the popularity factor.
The posts of multiplayer connectivity issues, lag etc, and the recent exploits and hack posts that have come in here. It all adds to a bit of negative publicity. I'm almost certain that a person who is vaguely interested in the game comes to this forum and basically comes away with the message that the multiplayer part is completely unplayable and full of hacks, glitches etc. when it's really not.
These forums are actually surprisingly friendly compared to most others, plus the devs actually post.
I second this statement, even though it encourages caveat emptor.
http://www.youtube.com/watch?v=tS0vieDhGzY
http://www.youtube.com/watch?v=Y2qfdDnWTk8
They seem a lot better at showing what the game is about. They explain the basics of the game to someone who might not have actually heard about the game already. They don't only focus on the PC exclusives.
Worth noting is that TF2 has items based on three other SEGA published games: Total War, Football Manager and Spiral Knights. Spiral Knights even had a small mission and a few letters from Saxton Hale for the cross promotion, while the other two had nothing. Meanwhile, this game has TF2 representation in the form of a fully playable character with unique stats, three character representations that have 'decent' stand-in voices and is completely exclusive to Steam.
SEGA and Valve were out of their minds to not have a series of items based on all, if not just a few of the franchises represented in ASRT. Even just the Sonic Colours preorder hat for Scout would have done it, completely with a Knuckles-style RED Team palette! This was -the- Sonic game for 2012 (carrying into 2013 without any Sonic news about), delayed from the console version and boasting special exclusives for us PC users! Was there no discussions about TF2 promotion at all? Would it have killed them to just say any item ideas weren't able to be done? Could we not have just had a second-round of Genuine Total War items for using or fully leveling up the Total War/Shogun character as an achievement, much like how the Lugermorph could be obtained again in Poker Night through the achievement for beating Max, for those who didn't preorder Sam & Max Season 3?
Gah, dropping the ball is just too tame a phrase here.
They dropped the bat? ;)